My Experience Building Impactful Sustainable & Wellness Brands
I am an award-winning bilingual journalist and digital marketing expert with over 15 years of experience in communications, branding, and social impact marketing, specializing in sustainability, mental health, and holistic well-being.
As an Alumnus Fellow at the Tow-Knight Center for Entrepreneurial Journalism (CUNY, New York City), I have worked as a Project Manager, successfully leading remote teams and high-impact digital initiatives. My expertise includes launching new media platforms, executing large-scale campaigns, and developing content-driven strategies for internationally recognized organizations.
Throughout my career, I have had the privilege of working with some of the most influential brands and media outlets in the world. My expertise in marketing, content strategy, and journalism has allowed me to collaborate with industry leaders and shape impactful campaigns across global markets.
I have worked with major international brands such as Nestlé, L’Oréal, General Motors, and Procter & Gamble, contributing as a Senior Content Marketing Copywriter. Additionally, I played a key role in Global Citizen, where I led multilingual marketing and communication strategies, launching the Hispanic product for Iberia and Latin America, which reached over 1,000,000 users per year and boosted engagement by 80%.
As a journalist, I have contributed to and been featured in The Wall Street Journal, BuzzFeed Español, Diario PERFIL, Diario Río Negro, Revista Viva (Grupo Clarín), Revista Rumbos (Grupo La Nación), Revista TXT, and Bariloche.org. My work as an investigative crime reporter at Diario PERFIL gave me the opportunity to work on in-depth stories, and my commitment to environmental journalism led me to found Tiempo Patagónico, a platform specializing in meteorology, environment, and science, which was declared of National Interest by the Argentine Parliament in 2014.
In the entrepreneurial space, I founded We Are Climate, a digital media platform dedicated to climate solutions, and partnered with MIT Climate CoLab to amplify environmental initiatives. My dedication to storytelling and digital innovation was recognized when I was selected for the Tow-Knight Entrepreneurial Journalism Fellowship at CUNY in 2017 (full scholarship) and the Made in New York Media Center Creative to Founder Lab in 2016.
These experiences have shaped my professional journey, allowing me to combine my passions for journalism, marketing, and sustainability while making an impact in global conversations. I am always looking for new ways to create meaningful connections between brands, audiences, and transformative ideas.
Now, I leverage my experience to help brands, entrepreneurs, and changemakers in sustainability, wellness, and mental health position themselves as leaders, attract high-value clients, and create lasting impact.
Experience
Media and organizations:
Global Citizen
We Are Climate
BuzzFeed English
Tiempo Patagónico
VIVA Magazine, Grupo Clarín
Río Negro Newspaper
PERFIL Newspaper
Descubre Patagonia
WebAr Interactive
Rumbos Magazine. La Nación Group
TXT Magazine
Awards, Fellowships, Collaborations & Press
Guinness World Records: One World Together at Home Event. Global Citizen - 2020
Production of exclusive collaboration with President of Spain, Pedro Sánchez for Global Citizen
Guest participant in the online environmental journalism lecture series, Foro CAP
MIT Climate CoLab content collaboration with We Are Climate.
Puro Periodismo, Chile, interview about We Are Climate.
Tiempo Patagónico was selected as one of the entrepreneurial media outlets from Latin America to analyze the impact, challenges, and sustainability of media in the region as part of Punto de Inflexión by SembraMedia
Tow-Knight Entrepreneurial Journalism Fellowship 2017. CUNY City University of New York - 2017
Y Combinator. Selected to attend Y Combinator. Startup School, Cupertino, California - 2016
Made in New York Media Center, Creative to Founder Lab - 2016
Tiempo Patagónico, Argentinean Parliamentary interest Award as a service to the community - 2013
Gabo Foundation for Journalism. FNPI Gabriel García Márquez Foundation for the New Ibero-American Journalism. Fellowship in "Digital culture in cultural journalism", in Mérida, Mexico - 2012
Prize "Article of the Year" 2008. Chabán cara a cara con un padre de Cromañon. PERFIL Newspaper, Buenos Aires, Argentina - 2008
Contact me
Looking to elevate your brand in sustainability, wellness, or mental health? Whether you need strategic marketing, compelling storytelling, or high-ticket positioning, I’m here to help. Let’s connect and create something impactful together.